Strategic Market Relationships
Strategic Market Relationships
Continues to map relationships from strategy to implementation* Text more clearly divided into strategy and implementation parts* Continues to focus on close relationships and on the management of relationships* Continues with introductory case illustration and end of chapter teaching cases with many new ones* All chapter updated with new research since the last publication* Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development* New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships* New chapter on organizing relationships* New chapter on people and relationships* E-relationship chapter integrated into chapter on communication and dialogue in a relationship* New chapter on channel relationships* Chapter on relationship performance restructured around costs and value.* Ethics and researching relationships expanded in the conclusion chapter
PRP: 444.62 Lei
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400.16Lei
400.16Lei
444.62 LeiIndisponibil
Descrierea produsului
Continues to map relationships from strategy to implementation* Text more clearly divided into strategy and implementation parts* Continues to focus on close relationships and on the management of relationships* Continues with introductory case illustration and end of chapter teaching cases with many new ones* All chapter updated with new research since the last publication* Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development* New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships* New chapter on organizing relationships* New chapter on people and relationships* E-relationship chapter integrated into chapter on communication and dialogue in a relationship* New chapter on channel relationships* Chapter on relationship performance restructured around costs and value.* Ethics and researching relationships expanded in the conclusion chapter
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